Logo with a stylized red tomato and the word 'Caro' in bold red letters

Caro is a social campaign that informs period havers about all aspects of period products. "Caro cares for the consumer by exposing misinformation and a lack of transparency from large corporations to create healthier and more informed buyers." This campaign was created in the capstone graphic design course at UC Davis in an exploration of ideation, advertising, and website building.

Social Media Advertisements

Pink background with citrus fruit slices and the text, 'Caro, All Vaginas Are Different, Take good care of yours, caro.com'.

Caro Website

  • A website homepage for Caro, featuring an orange and pink theme, with a large close-up image of an orange on the left, a photo of a young woman with long light brown hair on the right, and illustrations of oranges and orange slices. The site includes navigation links for The Facts, Trusted Brands, Buying Power, About, and Contact, and has a section explaining the mission of Caro, founded by Piper Botto.
  • Infographic about trusted brands of feminine hygiene products, including external and internal products like pads, tampons, cups, and disks, with pros, cons, and brand examples.
  • A graphic design webpage about feminine products and the impact of purchasing decisions. It features images of grapefruit, a hand holding a grapefruit half, and illustrations of pumpkins and citrus fruits with vibrant colors, and text emphasizing the importance of taking care of one's body and being mindful of spending.

Video Advertisement

Brand Imagery

Close-up images of citrus fruits, including grapefruit, orange, and lemon, showing their juicy inner parts and textured rinds.