Guitar with the word 'SHOW' written on its body.

Stomp is a fictitious music festival that blends Alternative and Americana music into a boot-stomping celebration at Golden Gate Park. This project was developed in the Graphic Design Studio course at UC Davis and allowed me to explore hands-on craft techniques, including stamp carving and physical collage.

Black hooded sweatshirt with a front pocket featuring illustrations of a smoking cigarette, a cassette tape, a guitar, and text along the sleeves.

Merchandise

Black hoodie with a large abstract graphic design on the back and white text on the sleeves.
Line drawing of mouse cursor arrow clicking
An arrow in a circular shape pointing clockwise with the text 'hand carved stamp design'.
Black hoodie with white text and graphics on sleeves and chest
Text reading 'silver grommets with piercings' with a black arrow pointing downward.

To create the hoodie graphics, I printed physical copies of the Stomp logo and plated around with it using a scanner and moving the paper as the scan was processing. I then brought it into photoshop to further distort the form and appearance of the graphics.

A tote bag with black and white pattern of cassette tapes, skulls, and boots, featuring black handles and a small tag at the bottom. The bag is made from a screenprinted 100% cotton canvas, with a circular inset showing its interior lined with a music-themed pattern matching the exterior design.

The Stomp tote bag was another creation that involved physical manipulation the custom Stomp typeface that I created. By moving the printed text while scanning, a unique warped effect was created that harmonizes with the festival.

Green can of Surge electric lime soda with graffiti-style logo, black guitar illustration, and red label. The can displays nutritional facts, a QR code, and a contest for winning tickets.
Logo with the word 'Surge' in bold black letters inside a red, yellow, and green comic-style explosion, with a black outline, and a sketch of an electric guitar below.

Ready to Drink

Pattern of yellow-green musical instruments and accessories, including guitars, headphones, boots, and cassette tapes, on a circular background.
Illustration of a beverage can or cup with the text 'enjoy in can or cup' and an arrow pointing from the top to the bottom.
A green cup with the word 'SURGE' in bold black font on a red and yellow explosion graphic. Below it, a black guitar with the word 'SERGE' in white on it, with a black 'X' between the graphics.

I chose to “collaborate” with surge due to its strong correlation with the 90’s. I branded the collaboration as a re-surge-ance, of the popular soda as it has been discontinued. The design features the custom stomp pattern in a neon green with a halftone effect, with the Surge and Stomp logos on top.

Hot Pockets logo with a black background, featuring a black outline of an electric guitar and a small black 'X'

Ready to Eat

A package of Hot Pockets Punk Pizza, showing two pizza-styled pockets with sausage, pepperoni, mozzarella, peppers, and sauce in a wheat crust on red packaging.
Red circular pattern featuring skulls, guitars, cassette tapes, and boots.
Red wrapped food product with nutrition facts, ingredients, and instructions printed on the back, along with a QR code and a chance to win 2026 tickets.
Red package with instructions and ingredients for making a microwave dish, including steps to prep, heat for 2 minutes, and enjoy, with a QR code and illustrations of a microwave and a plate.

The “collaboration” with Hotpockets is another ode to popular 90’s snacks. The design portrays the custom “Punk Pizza” flavor, the Stomp pattern, and a scan-to-win QR code.

Poster

Black and white poster for Stomp Music Festival at Golden Gate Park, June 14-15 from 9 PM to 2 AM, featuring a singer with a guitar and a collage of band names including Muse, Tame Impala, Arctic Monkeys, Gorillaz, Wilco, The Byrds, Sierra Ferrell, Lucinda Williams, Grateful Dead, The Smashing Pumpkins, and others.
Various torn pieces of white and silver tissue paper scattered on a white background.
Six pieces of crumpled silver aluminum foil scattered on a transparent background.
Diagram showing a curved arrow pointing towards the words 'custom tape details' with a note indicating it is for custom tape design.

Creating the Stomp poster was a labor of love. It featured multiple rounds of printing, scanning, rearranging and layering assets from the brand. My favorite details is the transparent tape pieces which I scanned and photoshopped to interact realistically with the layers.

Digital Advertisements

Poster advertising the Stomp Music Festival at Golden Gate Park on June 14-15 from 9 PM to 2 AM, featuring a black and white image of a person playing a guitar and singing into a microphone.
Black and white poster for a music festival with a guitarist silhouette, torn paper design, and text announcing the event details and location.
Black and white promotional poster for the Stomp Music Festival featuring a guitarist singing, with event details, dates June 14-15 from 9 PM to 2 AM at Golden Gate Park, and a note about tickets.

Stomp ads were a similar process to the poster, a mixture of printing, scanning, rearranging and printing again until the layouts were balanced but funky.

Custom Typeface

Brand Patterns

A seamless pattern of skulls, guitars, boots, headphones, and cassette tapes on a red background.
The image has distorted text that reads 'BLACK MIND.'
Pattern with headphones, cassette tapes, boots, and guitars on a bright green background.

Hand Carved Stamps